“Hi-Health:Ocular Nutrition” Dietary Supplement Fined $450,000 Part 2 continued from Part 1
“Hi-Health: Ocular Nutrition” Dietary Supplement Fined $450,000 Part 2 continued from Part 1
If you have not read Part 1 yet read it now. Basically Hi-Health made unsubstantiated claims that their formula was able to repair damage from age-related macular degeneration. Their marketing plan used a well know spokesman, known for telling the truth to pass along their advertising. This became known as “paul harvey ocular nutrition” or “Paul Harvey’s Premier formula for Ocular Nutrition”.
As I mentioned in the previous post I am very fond of Paul Harvey and his radio program. I believe these unscrupulous business people used him and the weight of Paul’s radio show. This did work very well for hi-health, Paul Harvey does his job very well and there are still people looking for this formula.
“The FTC’s complaint alleged that the Hi-Health made unsubstantiated claims that their Premier Ocular Nutrition formula ‘restores vision lost from age-related macular degeneration and eliminates floaters’, and falsely claimed that nutritional studies in responsible medical journals confirm that the ingredients available in Ocular Nutrition may help individuals with cataracts and/or floaters.”
Now according to the FTC, there are no nutritional studies in responsible medical journals that confirm the respondents’ claims. According to the complaint, and a statement issued by the National Eye Institute, verified this as well.
Yet there is more…
Click the Paul Harvey Ocular Nutrition & Hi-Health Part 2 for some of the actual script of the ads very strong marketing you have to read this.